With over 30 years of managerial experience—20 of which in the Fashion & Luxury sector—Umberto Macchi brings a wealth of strategic and international expertise to his role as Program Director. He has held high-level positions such as Group CEO at Tod’s and Global Managing Director for both Sales & Retail and Watches at Bulgari, part of the LVMH Group. His earlier career included a decade in FMCG marketing at Johnson & Johnson. His background spans brand strategy, product development, supply chain, retail, and international market expansion. Umberto holds a degree in Marketing and Business Development from La Sapienza University of Rome.
Umberto Macchi Di Cellere
Programme Director
- Duration: 12 months
- Credits: 60 ECTS
- Award: professional certificate
- Mode of study: online Monday through Friday, one-week bootcamp (optional)
- Language: English
- Implemented by: EMUNI (Piran, Slovenia) in collaboration with Rome Business School and Universidad Internacional de Valencia
- Start dates: October 2025
Programme overview
This programme is designed for students and professionals who aspire to lead within the global fashion and luxury industries. It provides a deep understanding of the complex dynamics of fashion and luxury business operations, branding strategies, digital transformation, sustainability trends, and leadership approaches. The programme bridges the gap between creativity and business by blending practical experience with academic excellence. It focuses on developing global vision, entrepreneurial mindset, and industry-specific skills.
Programme learning outcomes
Graduates of this programme will:
- Develop high-level management, leadership, and strategic skills specific to the luxury and fashion sectors
- Gain in-depth knowledge of branding, communication, supply chain, and retail strategies in fashion and luxury
- Understand global sustainability practices and their impact on business models Apply marketing principles and innovative tools to real-world challenges
- Lead digital transformation initiatives and develop entrepreneurial projects
- Enhance interpersonal, communication, and critical thinking skills applicable across diverse cultural contexts
Content
| # | Course name | ECTS |
|---|---|---|
|
1 |
Module 1 Managerial Core: Managerial Economics, Business Strategy, Accounting & Budgeting, Data Analytics, Project & Operations, HR, Marketing |
10 |
|
2 |
Module 2: The Fashion and the Luxury Market, its Sociology and its People |
6 |
|
3 |
Module 3: The Fashion World and the Management of Fashion Brands |
7 |
|
4 |
Module 4: The World of Luxury and the Management of Luxury Brands |
6 |
|
5 |
Module 5: The Role of the Store in Generating Desirability, Purchase and Loyalty in Fashion and Luxury |
3 |
|
6 |
Module 6: Fashion Luxury Law |
1 |
|
7 |
Module 7: Fashion & Luxury New Tech and Big Data Analytics |
3 |
|
8 |
Module 8: Sustainability & Future Trends |
4 |
|
9 |
Leadership Program |
2 |
|
10 |
Elective Courses |
2 |
|
11 |
Practice Lab |
2 |
|
12 |
Global Trends Lab |
1 |
|
13 |
Capstone Project |
13 |
Note: Additional skill-building workshops and guest lectures are integrated into the programme schedule.
Programme specifics
Students may choose to participate in an optional international bootcamp and will work on a final project with practical applications in the luxury and fashion industry. Throughout the programme, students engage in real-world projects, receive mentoring from industry professionals, and collaborate in international teams.
Admission requirements
Applicants must have:
- Bachelor’s degree or equivalent (minimum 180 ECTS)
- English proficiency at B2 CEFR level (IELTS 6.0+, TOEFL iBT 75+)
- Motivation statement and updated CV
Candidates with prior work experience in business, fashion, or related fields are encouraged to apply. Applicants may be asked to attend an interview.
Career opportunities
Graduates can pursue high-responsibility roles in:
- Fashion and luxury brand management
- Retail and merchandising strategy
- International marketing and digital branding
- Sustainable product and supply chain management
- Consulting and entrepreneurship in the luxury sector
Job titles include:
- Brand Manager
- Product Manager
- Marketing and Communication Manager
- Retail Development Coordinator
- Fashion Business Consultant
- Innovation Manager
Tuition
Tuition fee: EUR 7,400
The tuition can be paid in full or in instalments.
Participation in the Bootcamp (optional) is not included in the tuition fee.
Faculty
Programme Coordinator: Umberto Macchi Di Cellere
Faculty members from EMUNI, Rome Business School, and Universidad Internacional de Valencia, including practitioners and researchers with extensive industry experience.
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