A cum laude graduate of the 2020 class of the Euro-Mediterranean University (EMUNI) flagship degree Intercultural Business Communication (IBC), has published her first scientific article.
Nehal Nabil Nasef graduated from the IBC Masters with distinction, after presenting her final Master´s Thesis defence in April this year.
The article entitled ´Exploring the relationship between social media marketing activities and customer equity in the training context: a literature review and a case study approach´ is based on her Master´s Thesis, and is co-authored by her mentor Tanja Sedej of the Ljubljana School of Business.
The article can be downloaded here or found at ResearchGate.
The whole EMUNI team wishes to congratulate Nehal on this huge achievement!
Right: Nehal reading the graduation speech on behalf of all EMUNI students at the University´s 15th Anniversary celebration in June this year.