Ahmad Ghadban is a student at EMUNI’s Master in Intercultural Business Communication. At the conclusion of his first year, thanks to an Erasmus+ mobility placement, he took off to Paris where he is training at The Digital Factory.

Strong with the skills he acquired at EMUNI, Ahmad – in his position Junior Digital Project Manager – is learning the ropes of digital marketing. Although still in his first weeks, Ahmad tells us that he is already working on marketing strategies, writing content for clients of the company and learning how to boost visibility and brand awareness.

These are all skills that are all increasingly relevant in today’s labour market and EMUNI is thrilled to learn that our students have the opportunity to hone the skills they acquired at our institution in a real workplace environment.

Ahmad is thrilled to report that he is familiarising himself with web marketing, social media and user experience optimisation. He also seems hell-bent on using this training opportunity to better his French and we are confident that in Paris he will have plenty of occasions to practice.