30 hours
Credit value: 8 ECTS
Summary:
The course focuses on the evolution of international markets: tendencies and general situation of international trade, as well as the position of European firms in the global competitive context. The curriculum also includes internationalization: economic and business theories and international development models for firms, market entry strategies, the choice of the number of countries and the selection of markets, the criteria for choosing how to enter new markets, and finally the planning of business development: the country budget.
Learning Outcomes and Objectives
After taking this course, you will gain:
- Basic knowledge of corporate internationalization strategies
- The ability to apply knowledge in strategic international planning
- The ability to analyse the processes of foreign markets management
- The knowledge of how to improve planning and decisional capacities
- The improvement of learning abilities and use of information and knowledge sources
Teaching and Learning Methods
Frontal teaching, working in smaller groups or pair work, independent student´s work, e-learning, debates, case studies, role-plays, company talks.
Assessment
Written verification and assessment of knowledge (short written casework), longer written casework, final examination (written).
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The course is taught by: