30 hours
Credit value: 8 ECTS
Summary:
The course focuses on internationalization, globalization, globalization development trends and the role of communication. International business activities and communication also features, as well as the cultural variables in international marketing management. Student will also examine the integration of local consumption in a global marketing environment, intercultural aspects of marketing decisions and communications in the international environment, and finally web marketing for foreign markets and social media in international marketing strategies.
Learning Outcomes and Objectives
After taking this course, you will gain:
- Adequate general and operational knowledge about processes of globalization, international business, international marketing, international communication and intercultural business activities
- The ability to emphasize the role and importance of communication in globalization trends and in the international business environment
- The ability to apply independent judgement and use knowledge acquired in the course in practical business situations , as well as understand and be able to solve problems related to international economic practices, real business practices and development context.
- The competence to communicate properly within the international environment and apply individual and team ideas to successfully solve practical business situations in organizations and companies, which operate in international business environments and international markets.
Teaching and Learning Methods
Frontal teaching, case studies, seminar works (assignments), e-classroom, individual students’ work
Assessment
Short text (1-2 pages), activities in the e-classroom, presentations, final assignment
Click here to access the full course syllabus
The course is taught by: Dr. Tanja Sedej